Introducing Kiddiwhizz
A Single-Mum Start-up that began with the innovative invention known as the Whizzer™️.
The Whizzer is a revolutionary handheld unisex eco-toilet designed by inventor Zoë Chapman, who understood the needs of busy parents. This compact silicone solution is leakproof and ergonomically designed to offer comfort and privacy on-the-go.
Since its launch in 2021, the Whizzer has gained multiple awards and has become an indispensable travel essential for thousands of parents.
In its first year, Kiddiwhizz secured its first retail partner, JoJo Maman Bebe and the Founder earned herself the title of Female Start-up Finalist 2021. The product itself also picked up awards for Best Travel Product of 2021 in the Junior Design Awards and Innovation of the Year in the Made for Mums Awards.
Listed in line-up of UK's Top 100 Small Businesses the Founder, Zoë attended an event at the House of Commons to further solidify her success.
The Whizzer later went onto become Amazons No.1 Potty Training Product and win nominations in many Potty Training Award line-ups alongside the Progressive Pre-schools Best Eco-product and Pre-school Travel Essential.
On the company's 2nd anniversary, a victorious Dragons' Den pitch aired which melted the hearts of the nation. With often revered tabloid papers such as The Sun and Daily Mirror opting for headlines championing both the Single Mum's 'Game-Changing' product and determined can-do attitude, the future looked bright for this Solo-Founded Small Business.
The TV appearance coinciding with the launch of the unexpected hero product- the adult Whizzer which led to being showcased in the line-up of 'Must-have Festival Products' on Channel 4's Steph's Packed Lunch. The product range then expanded in the Summer of 2023 to include accessories and a glow-in-the-dark Whizzer, catering to camping and night-time potty training needs.
Amidst this incredible journey it is testament to the Founder Zoë's unwavering determination that she remained the sole employee of the business working tirelessly in every role of the business and despite securing the support of two dragons she single-handedly continued to propel the the company's growth without a team while awaiting confirmation that the investment was finalised.
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With news that the Dragon funds were imminent, she took great pleasure in announcing her newly formed Kiddiwhizz team in October 2023, which included exited Dragon Backed Toddle Founder, Hannah Saunders, who featured in series 19. Alongside her, a formidable line-up of fellow Mums who Zoë had met along her journey as Kiddiwhizz customers but came on board to offer their own award-winning talents including Flourish Retail Founder Sarah Johnson.
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Recognising that the Whizzer was widely used as a medical aid for families and individuals facing various challenges when it comes to toileting on-the-go, Kiddiwhizz has formed partnerships including ERIC, the leading Bladder and Bowel charity with more to be announced. Together, they embark on a new mission to provide comprehensive support to their valued community.
With a debut spots at the biggest family festival, Gloworm and the International trade show Kind+Jugend , Zoë is ready to replicate the excitement for her Innovative product at many more shows in 2024.
Thank-you For Your Support
Kiddiwhizz as a company have shown their passion for innovation and dedication to families knows no bounds with an incredible network of parents all supporting the Founder with her vision and proudly shouting about their love for the Whizzer.
With a solid foundation built on organic growth mixed with the expertise of their newly formed team and the Dragons’ magic, join Kiddiwhizz as they enter their 3rd year in business closer to the goal of Worldwide Whizzer domination.
Welcome to the Kiddiwhizz family!
Blog posts
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Winning Traits of the 21st-century entrepreneur
I'm celebrating Global Entrepreneur Week with an article on what I think it takes to be a 21st-century Entrepreneur. I was asked by Enterprise Nation for my break-down of traits...
Winning Traits of the 21st-century entrepreneur
I'm celebrating Global Entrepreneur Week with an article on what I think it takes to be a 21st-century Entrepreneur. I was asked by Enterprise Nation for my break-down of traits...
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My guide to starting your own business
The Step-by-Step guide to launching a bootstrapped product start-up business I've often asked by those in various stages of their start-up business journey where I started and the path I...
My guide to starting your own business
The Step-by-Step guide to launching a bootstrapped product start-up business I've often asked by those in various stages of their start-up business journey where I started and the path I...
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The Dragons' Den Journey - Part 1
THE DRAGONS DEN JOURNEY How did I go from starting a business from my airing cupboard in 2020 to filming Dragons' Den in just 18 months? Here's the condensed version...
The Dragons' Den Journey - Part 1
THE DRAGONS DEN JOURNEY How did I go from starting a business from my airing cupboard in 2020 to filming Dragons' Den in just 18 months? Here's the condensed version...
