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About Us


Hello, I'm Zoë. Ready for a back-story?

I designed the Whizzer™ when my son Mayson was a toddler with a constant need for the loo!

We were constantly on the move and drove a lot so I carried around an empty takeaway cup from my morning coffee (my treat of the day) then used it for my son to pee into.

It meant that I could cover his private area with the cup, and stop any spray from getting on our shoes and clothes.

By collecting it in the cup it also stopped us from creating a yucky wee river that would trickle towards us and anyone walking through its path. Surely there had to be a solution to this common embarrassing inconvenience?!

Here is my son at the zoo beautifully demonstrating the only other option available to parents. Carrying a potty around is not ideal, feasible or dignified!

I couldn't believe that there wasn't a product that could solve my problem.


So, in 2014 I designed the first Whizzer™.

At the time I was also nursing my terminally ill father who was bed bound so I knew my invention could be used for so much more than toilet training toddlers.

Regrettably as a Single Mum juggling A LOT, I didn't have the time, money or support to make the Whizzer™ a reality.

I assured myself I'd come back to it!

determination will prevail

2020 was full of stress and unpredictability, especially for parents juggling homeschooling on top of everything else!

I decided to make this the year that would be significant for all the right reasons.

In October 2020 I had the first sample of the new Whizzer™ made and by Christmas I was singlehandedly juggling everything that's usually done by a team.

From designing every element from packaging to promo and learning every business essential from legal protection of inventions to marketing and PR, all in time to launch for pre-sale in 2021.

The launch date of the Kiddiwhizz website was 17th February 2021 to honour the 6th anniversary of losing my incredible Dad who gave me the entrepreneurial flair, unstoppable determination and kind spirited dedication.

thank-you for your support

There's no hidden team or corporate funding behind the launch of this product, just a determined Single Mum with big dreams. The community that I began on social media have been the support network I owe so much to.

The amazing Mums who became champions of the Whizzer™ after seeing how much it changed their parenting life have in-turn carried and encouraged me through the constant struggles and set-backs to keep me going. I will always be eternally grateful for the kindness shown by those I connected with online. The positive powers of social media!

Launching a product as an unknown female inventor from the living room of a council flat was only one step of the virtually impossible task I was setting out to achieve. Making sure I could raise the funds to have the Whizzer™ manufactured and finding people to buy it was all part of the journey against the odds...

A snippet of success

Although as a business my growth seems quick it’s because I’ve worked an average of 75 hours-a-week and knocked on every door with constant rejections until one opened. As I write this, it’s been a year since I sent the first Whizzers out to customers and the highlights are so jam packed that I’ve selected a few.

Click here to check them out!

Whatever stage of the journey I'm on when you read this, I'll no doubt still be working tirelessly day and night to make this little idea a big success!

I plan to blog and update my journey right here on the website so check it out...

You'll also find me on Instagram, so I can hang out and share as much of this rollercoaster as possible with those who are cheering me on!

So be sure to subscribe and follow to keep up to date.

Lastly, if you have a dream, let this be your push to go for it!

Hugs and high fives,

About Us