The 21st century traits of an entrepreneur are ever-evolving due to the strained financial climate we find ourselves in especially since the pandemic.

However, with the unpredictable global crisis in which people were formed to be based from home indefinitely, mixed with the loss of so many jobs, everyday people began to turn their passions into small businesses which led to an influx of a new generation of entrepreneurs.

Unlike their processors, who would typically have access to the funds and networks that would facilitate risky career choices, the government began to recognise that these hard-working talented individuals could bring significant financial growth alongside a wave of innovation that would have previously been an unachievable path for so many dreamers.

This led to an influx in small business support through grants, loans and learning programmes such as incubators and start-up support services within local boroughs or previously established networks such as Enterprise Nation.

Despite the rapid development of support for those wishing to pursue an entrepreneurial path, a Founder would need to have the attributes to withstand such a challenging environment.

Long hours, little or no pay, navigating ever-changing social media platforms and finding new ways to reach customers.

Therefore, given my own journey having started Kiddiwhizz in the midst of the pandemic and manufactured my invention, the Whizzer with no funding support, in my opinion the follow attributes are critical to becoming successful.

Feel free to add your thoughts or additions in the comments at the end of the blog post.